A brief summary of the provided position as below:
本职位概述如下：
The Brand Manager will be responsible for developing and executing
comprehensive brand strategies to enhance brand position, identity, and assets.
The role will possess a blend of strategic thinking, creative vision and
mission, and analytical skills to drive brand growth and ensure brand
consistency across all touchpoints.
To perform this job successfully, an individual must be able to perform each
essential duty satisfactorily:
胜任此项职位，需要有能力成功地履行如下主要工作职责
* Develop and implement strategic brand plans to establish and maintain brand
position in the market
* Define and articulate brand identity, including brand values, personality,
and messaging, to resonate with target audiences
* Oversee the creation and management of brand assets, including logos,
taglines, visual elements, and brand guidelines
* Ensure adherence to brand governance standards across all marketing and
communication materials, both internal and external
* Conduct market research and competitive analysis to identify market trends,
customer insights, and opportunities for brand growth
* Collaborate with cross-functional teams, including marketing, product
marketing, and sales, to integrate brand strategies into overall business
objectives
* Monitor and analyse brand performance metrics, such as brand awareness,
brand equity, and customer perception, and adjust strategies as needed
* Serve as a brand ambassador and advocate for our core brand internally and
externally, fostering a culture of brand excellence and innovation
* Manage the relationship and collaborate with other core brands in the Group
to leverage synergies and share resources
* Lead and inspire team members to foster a culture of creativity,
innovation, and excellence in brand management
* Actively work and support projects but not limited in the JD